THIS IS WHAT I’VE LEARNED ABOUT DESIGN

Design’s super power is to imagine possible futures and then make them real

That can be done by influencing at all levels using storytelling, prototypes and blueprinting.

Design thinking does involve thinking, but also a lot doing.

Spend as much time prototyping, sharing ideas and talking to (potential) customers as thinking. But don’t forget about the thinking.

Think laterally

Take inspiration from what worked for you in a totally different situation or circumstance.

Innovation starts with a really narrow customer problem.

Constraints encourage you to think deep.

Make time to observe your customers

It’s the best way to learn what you didn’t know… you didn’t know.

Squeeze the juice out of every interesting observation

Ask yourself: ‘So what does that mean for us/our product/our organisation?’